50+ Dunkin Donuts franchises in the Southeast are now choosing to go without pay TV this year (cable and satellite), a trend known as ‘cutting the cord.’ They have replaced it with a new “Social TV” platform which is ideal for QSR’s where there is no need to pay exorbitant cable/satellite fees for 300 unwanted cable channels. Starting at $25/month, a fraction of the price of cable, businesses can completely customize the entertainment and marketing content that appears on their TVs with UPshow.
“We are so pleased with our decision to cut the cord from cable and replace our lobby TV entertainment with UPshow. Not only is it more cost effective, but we are able to 100% customize the content and advertise our own products alongside news and sports segments. The UPshow team worked with us to make sure the display fit seamlessly with our brand,” says Erin Sheerin, sales and marketing manager, Purple Square Management Co. which owns the 50+ franchises.