LOS ANGELES, Calif. (August 27, 2018) — The Coffee Bean & Tea Leaf®, one of the world’s leading roaster and retailers of specialty coffee and tea, is introducing limited edition “Bright Future” Blend Coffee and Tea for the back to school season to benefit local teacher projects on DonorsChoose.org. The coffee and tea blends are available from August 27th through September 30th and $1 from each sale in-store or online will be donated to fund projects at schools around company-owned retail locations in California and Arizona, and participating franchise stores.
The Coffee Bean & Tea Leaf® “Bright Future” campaign is part of the company’s Caring Cup Initiative, committed to supporting local communities including everyday heroes like our teachers. The campaign will officially kick-off by funding three local school projects on DonorsChoose.org to support local teachers for the new school year and inspire students to maximize their learning potential. The projects range from helping elementary school kids learn about college, to teaching students healthy “Farm to Table” cooking skills in support of their school vegetable garden, and encouraging Reading Every Day (RED). The remaining projects will be funded throughout the fall.
“The Coffee Bean & Tea Leaf® is committed to supporting the teachers who dedicate their time, and often own money, to enrich their students’ education, and inspire them in all aspects of their lives,” said John Fuller, CEO, The Coffee Bean & Tea Leaf. “We appreciate the importance of giving back to teachers in the communities in which we serve, and are excited to partner with DonorsChoose.org to fund projects at our neighborhood schools.”
The “Bright Future” Blend tea is a delicious apple-inspired Herbal infusion of rooibos, orange peel, and a red crisp apple flavor, grown in the Eastern Cape of South Africa for a smooth and bright, creamy cup. The coffee blend is a bold, rich roast that combines medium roast Colombia coffee with a dark roast from Brazil. It has a dark chocolate flavor and nutty finish, as the perfect way to start your day!
Customers can visit participating retail locations to purchase the product to enjoy, or donate back to local schools and write a special note on the bag or tin to Thank a Teacher. Guests are invited to share a photo of their #CupfulOfThanks and Tag @TheCoffeeBean and #BrightFutureBlend.
For more information about the Caring Cup’s new Bright Future campaign, please visit www.CoffeeBean.com/BrightFutureBlend.