Herr’s Launches OLD BAY® HOT Potato Chips

NOTTINGHAM, Pa. (July 25, 2017) — Herr’s, the Philadelphia-based snack company, is spicing up a classic. Herr’s has combined the one-of-a-kind OLD BAY HOT seasoning with its crisp and tasty potato chips to heat up summer.

“We are proud to be the only company to provide authentic OLD BAY seasoning on potato chips and cheese curls for consumers,” says Ed Herr, President and CEO of Herr Foods Inc. “When we heard that OLD BAY was adding some heat to its classic savory spice mix, we knew that we needed to launch this hot, new flavor.”

Herr’s OLD BAY HOT Potato Chips kick up the heat, with notes of cayenne and black pepper. They are an exciting extension to Herr’s line of OLD BAY snacks, which includes OLD BAY Potato Chips, OLD BAY Cheese Curls, OLD BAY Cheese Balls and OLD BAY Kettle Chips. The new flavor is the first time Herr’s has expanded outside of the traditional OLD BAY seasoning on its salty snacks.

Herr’s OLD BAY HOT Potato Chips retail for $4.29 per 9-ounce bag and are available wherever Herr’s snacks are sold as well as on the company’s website. For more information, please visit Herrs.com or join the conversation at Facebook.com/Herrs.




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