Ines Rosales, one of the most recognized Spanish brands in specialty bakery segment, with more than 14 years of activity in the US market, will commence 2018 with a new range of format sizes for some of their already existing products.
Although the company has stayed true to tradition by making their star products, the Olive Oil Tortas, by hand and with the same recipe for over a century, Ines Rosales is determined to continue working to adapt their product portfolio to the consumers’ needs. By the end of 2017, they launched a new packaging with the intention of bringing freshness to the brand and to help increase the sales in the stores. This year the legendary company has opted to focus on new size formats for their most popular products. They will be presenting a 3-unit package of the Olive Oil Tortas, suitable for the impulse channel, as well as a 4-unit one, which fits in small independent stores. As a result, Ines Rosales will have a wider range of sizes to satisfy different customers’ needs.
During 2018, the company will keep focusing on building a robust brand based on continuous and thorough research and development. Adapting their product lines to the current food trends will be one of the goals for the upcoming years. In Seville, Spain, where the Ines Rosales factory is located, they are confident that this approach will strengthen the brand and its performance in all of the 32 countries where it is commercialized.
Right now, Ines Rosales’ fans can enjoy five flavors of Olive Oil Tortas, both sweet and savory. They are currently being sold across the main specialty stores in the US.