IT’SUGAR Announces Mark Davis as CEO

IT’SUGAR, one of the largest specialty candy retailers in the world, announced today that it has appointed Mr. Mark Davis to Chief Financial Officer and Chief Operations Officer.

In this role, Mr. Davis will be a key member of the executive leadership team and have responsibility for building and leading the systemization and integration of the operations for the continued scaling and growth of the business. Mark will partner with Jeff Rubin, CEO and Founder, on the strategic impetus and organizational excellence toward growing the IT’SUGAR brand.

“Mark’s vast retail expertise is an excellent addition to our leadership team,” said Jeff Rubin, CEO and Founder of IT’SUGAR. “His fact-based analytical approach, outstanding knowledge of the specialty retail industry, and history of implementing systems, process and controls are expected to be tremendous assets as we continue to execute our growth strategy.”

“We are pleased to welcome Mark to IT’SUGAR’s executive leadership team,” said Jarett Levan, President of BBX Capital. “We believe Mark’s vast leadership experience, background and insight will add tremendous value as we support IT’SUGAR through its next stage of growth.”

Prior to joining IT’SUGAR, Mr. Davis spent almost 20 years at Party City. During that time Mark held the positions of Controller, Vice President of Internal Audit, Vice President of Planning and Allocation, Vice President of Finance, Chief Financial Officer and Chief Inventory Officer and Chief Operating Officer. During his tenure at Party City, Mr. Davis spent several years as Senior Vice President of Corporate Development and President of the Wholesale Division of Party City where he was instrumental in establishing systems, process and controls to support the growth of Party City from 200 stores to over 900 stores.

RELATED  Potbelly Sandwich Shop Opens Catering Kitchen in Plano

Prior to Party City, Mr. Davis held positions as Director of Financial Systems and Internal Audit Manager for Toys R Us, where he managed the worldwide implementation of Oracle Financials and set and audited policy and procedures for Toys R Us. He began his career with Ernst & Young where he was a Certified Public Accountant and Certified Information Systems Auditor.

Mr. Davis has served on the Board of Directors as Treasurer of United Cerebral Palsy of Morris and Somerset Counties. He has spent over 20 years as a volunteer Adaptive Ski Instructor for Pennsylvania Center for Adaptive Sports and the Adaptive Sports Foundation at Windham mountain. Mark also served on the Board of Directors of the Adaptive Sports Foundation as Treasurer and a member of the Board’s Executive Committee. He also served on the National Retail Federation Financial Executives Council. Mr. Davis received a B.S. in Accounting from Lehigh University.

IT’SUGAR is a member of BBX Capital Corporation’s (NYSE: BBX) family of companies and a subsidiary of BBX Sweet Holdings, LLC.

Founded by candy veteran Jeff Rubin in 2006, this sweet experiential retail environment has grown to become one of the largest specialty candy retailers in the world. IT’SUGAR currently consists of 96 retail locations in U.S. hotspots such as New York, Los Angeles, San Francisco, Miami, and Chicago. Known for their absurdly wonderful sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar. For additional information, please visit

RELATED  Hank’s Gourmet Beverages Takes Manhattan and the Rest of the New York Metropolitan Area, Inking New Distribution Deal with Abraham Natural Foods

About BBX Capital Corporation: BBX Capital Corporation (NYSE: BBX) (OTCQX: BBXTB), is a Florida-based diversified holding company whose activities include its 90 percent ownership interest in Bluegreen Vacations Corporation (NYSE: BXG), its BBX Capital Real Estate division, and its BBX Capital Middle Market division, which includes its ownership interest of IT’SUGAR. For additional information, please visit

BBX Capital Corporation Contact:
Investor Relations: Leo Hinkley, Managing Director, Investor Relations Officer
954-940-5300, Email:

Media Relations Contacts: Kip Hunter Marketing, 954-765-1329, Nicole Lewis / Shannon O’Malley Email:,

Mark Davis, Chief Financial Officer and Chief Operations Officer of IT’SUGAR

Press release submitted by