Hopscotch, the popular health-conscious, fast-casual concept based out of Ontario, has hired Ward McKay to lead and grow the concept’s franchising efforts as Chief Operating Officer.
The franchise industry veteran and self-proclaimed ‘foodie’ brings a diverse collection of skills to the Hopscotch brand. His expertise includes strategic planning, driving significant growth and profitability, developing and inspiring high-performing teams, and having in-depth knowledge about real estate throughout Canada. Of his 30 year career, the last 14 years of McKay’s tenure were spent at Starbucks Coffee Canada, where he grew the renowned brand from 200 Canadian locations to more than 1,000.
“His vast industry knowledge and proven track record makes Ward a valuable addition to the Hopscotch team,” said Wyatt Booth, co-founder of Hopscotch. “As we look to expand our chef-inspired, locally-sourced, and sustainable concept across North America, we can’t think of a better person to lead our franchising and operational efforts.”
Hopscotch, founded by brothers and young entrepreneurs Wyatt and Aiden Booth in 2015, has quickly taken the Canadian health food scene by storm. The concept’s menu features healthy, chef-inspired offerings likes salads, grain bowls, smoothies, and more, and feature fresh, locally-sourced, and sustainable ingredients whenever possible. In addition to their innovative and healthy offerings, Hopscotch sets itself apart from fast-casual competitors with their commitment to environmentally-friendly packaging and support of local community programs.
Hopscotch is partnered with Fransmart, the industry-leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, The Halal Guys, and Qdoba Mexican Grill, as their exclusive franchise development partner to grow the brand. Hopscotch is currently looking for experienced multi-unit foodservice operators to develop franchise territories in major markets. To learn more about Hopscotch franchising opportunities please visit www.go.fransmart.com/hopscotchpr.