Today, a limited edition Red Bull®Kris Bryant can hits shelves across Chicagoland and parts of the Midwest, just in time for the start of the 2018 Major League Baseball season. Red Bull, the official energy drink partner of the Chicago Cubs, first partnered with Bryant in 2015 ahead of his rookie season and this will be the first can collaboration with the 2016 Most Valuable Player.
To accompany the new limited edition can, Bryant and Red Bull are releasing a new prank video titled “Special Delivery.” The piece features Bryant undercover making pizza deliveries to unsuspecting Fantasy baseball leagues during their all-important drafts. Bryant has a successful track record of pranks including The Transfer (Kris Bryant pranks college baseball team) and The Sound Guy (Hall of Fame pitcher Greg Maddux pranks Kris Bryant) all produced with Red Bull.
The limited edition Red Bull Kris Bryant can features a Snapchat Snapcode that unlocks augmented reality experiences:
1. World Experience: Allows fans to pitch to Kris Bryant who appears in their world
2. Front Facing Experience: The selfie lens transforms the user’s face into a baseball that Kris hits into the air
The limited edition can, sold as a single 12 fl oz Red Bull Energy Drink, will be available across the Cubs home television territory which includes parts of Illinois (Aurora, Rockford, Joliet, Naperville, Springfield, Peoria, Elgin, and Waukegan), Indiana (Indianapolis, Fort Wayne, South Bend, and Bloomington), and Wisconsin (Kenosha).
Red Bull is available in over 170 countries worldwide and more than 6 billion cans of Red Bull were consumed last year, two billion of those in the U.S. alone. An 8.4 fl. oz. Red Bull contains 80 mg of caffeine, equivalent to a home-brewed cup of coffee. For more information, visit energydrink-us.redbull.com.