Brooklyn, New York (May 2018)— Americans are becoming more concerned about the health detriments of processed sugars and high fructose corn syrup. In fact, per capita, consumption of high fructose corn syrup in the United States has dropped from 62.5 pounds to 41.4 pounds from 2000 to 2016. Judging by growth of the sparkling water industry, climbing from $2.6 billion in 2011 to an estimated $8.5 billion in 2017, people in the United States continue to want to enjoy carbonated drinks. In an article published in USA Today by Gary Hemphill, Managing Director of Research at Beverage Marketing, says “Americans still have a love affair with bubbles and carbonation, but they’re choosing other things, because of health and wellness.” That’s why consumers are turning to healthier alternatives like Up Mountain Switchel’s Swizzle.
Swizzle is a simple, lightly carbonated take on the company’s award-winning original switchel recipe. The healthy and delicious recipe was created by farmers in the 1700’s to promote vitality during long work days. The recipe claims only 4 simple ingredients: Carbonated Water, Organic 100% Grade A Maple Syrup, Organic Raw Apple Cider Vinegar and Fresh Ginger Root. Voted by both Forbes and POPSUGAR as a healthy trend for 2018, consumers are flocking to the beverage for the fresh taste and health benefits associated with apple cider vinegar, fresh ginger and maple syrup.
“Swizzle is the perfect summer beverage,” says Up Mountain Switchel founder, Ely Key. “It is light, effervescent and satisfying and continues to deliver all of the health benefits of the original switchel.”
With summertime around the corner, there is nothing quite like the perfect “anytime” beverage to take on a hike, picnic or to the beach. Swizzle is a great mixer for the creation of light summer cocktails as well as a reliable non-alcoholic option. Swizzle is available packaged in aluminum cans which lend themselves to portability and easy recycling.
Up Mountain Switchel’s Original Swizzle 12oz can is available in the natural food stores, including select Whole Foods and online at drinkswitchel.com and Amazon.
About Up Mountain Switchel
Up Mountain Switchel is an independent, owner-operated, friends and family Vermont company dedicated to recreating the 18th century heritage vitality drink switchel using the freshest only the freshest, purest, most functional ingredients. Each bottle of Up Mountain Switchel contains only four simple ingredients: local organic maple syrup, local organic apple cider vinegar, organic fresh ginger root, and Berkshire mountain water and is produced within a non-GMO, Organic and Vegan supply chain.
For more information about Up Mountain Switchel, please visit www.drinkswitchel.com. For media inquiries, requests for product samples and high res images, please contact Margaret Marchuk at firstname.lastname@example.org or 805-969-3744.
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