Undergraduate students were challenged to re-imagine the Chick-fil-A experience on a college campus

Today, the Planning and Visual Education Partnership (PAVE) announced the winners of the 2017 PAVE Student Design Competition sponsored by Chick-fil-A®. This annual competition is geared toward college-level students involved in retail planning, visual merchandising and branding programs.


The 2017 PAVE Design Challenge invited students to re-invent the experience of Chick-fil-A on a college campus. The goal was to develop concepts that expand the platforms and expressions in which Chick-fil-A serves a college campus while exploring new ways of creating an experience that is more than just a food transaction. Prizes included grants to students and schools, and the winning students may see their designs implemented.

“It was an honor to sponsor the 2017 PAVE International Student Design Competition, and to see the impressive design talent represented from across the globe as college students re-imagined the Chick-fil-A college campus experience,” said Gwen Newland, senior design manager for Chick-fil-A. “The winning designs are great examples of what happens when design meets the retail and restaurant industry. We congratulate all of the entrants for their innovation and creativity to create spaces and experiences that expand the way we engage and connect with guests while remaining true to our brand promise.”

The 2017 PAVE Design Challenge winners:
(*Each winning student’s school was awarded $1,000)

1st Place – $7,500 – Macy McCool, University of Cincinnati*

2nd Place – $5,000– Laura Pariot, Fashion Institute of Technology*

3rd Place – $2,500 – Emma Morris, Appalachian State University*

Honorable mentions:

Jake Didier, University of Cincinnati

Surya Prakash Medhi, University of Information & Science – Macedonia

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Judging panel:

Jerrod Cooper, Senior Design Consultant, Chick-fil-A

Nathaniel Cates, Architect Design Manager, Chick-fil-A

Michele Palazzo, Interior Designer, Chick-fil-A

Gwen Newland, Senior Design Manager, Chick-fil-A

Sean Warren, Director of New Restaurant Growth, Chick-fil-A

Jennifer Block, Vice President, Maya Romanoff

Denny Gerdeman, Founder & Chairman, Chute Gerdeman

Jalal Hamad, Senior Director of In Store Environment, Home Depot

Cindi Kato, Vice President, CallisonRTKL

Ken Stolls, President, Trimco LLC

More than 400 designs were submitted from around the world and from a range of design programs. The competition was open to undergraduate students only. Judging took place on November 2, 2017 at the Chick-fil-A Support Center in Atlanta, Georgia. For more information, visit PAVE Global.

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